These are the typical requirements for this type of store. However, we recognize that on special occasions these requirements might differ due to specific site requirements, government regulations, etc.
Size:
450-750+ sqm
Location:
Near Main Mall Entrance
Corner
Near Cinema’s
Patio outside and/or inside
Access from Main traffic flow
Quality adjacent tenants• Between large traffic generators.
Preference is that mall have or be near good public transport connections
Shape:
Minimum width for dining room should be 12 meters
12 meters minimum frontage towards main shopper’s traffic flow
Sufficient Contiguous space to allow a single level restaurant with open kitchen
Same convenience as direct competitors
3.5M minimum height
Toilets in premises
Separate service entrance
Average BOH is 30%, however size could vary due to governmental codes in some markets.
Visibility:
Preferred 30 seconds of visibility as approached at normal traffic speed
Visibility from nearest mall entrance using signage or prominent façade
Visibility from main street using signage or prominent façade
Visibility from cinema
Access:
Wide on main floor
Direct access from shopper’s main traffic flow and separate street access
At least as direct as shoppers access to direct competitors
Channel letters on top with circular tag line under
Presence:
Must stand out in area
Strong façade signage to underline presence
Please ask for façade design or review in attached web site section
Centrality:
Within acceptable distance from the center of the trade area or no more than half the distance to the end of the trade area
